Circular Monday is the world’s largest grassroots campaign for circular consumption - including repair, reuse, rental, sharing, second-hand purchasing, and upcycling. Founded in Sweden in 2017, it takes place each year on the Monday before Black Friday.
As a voluntary national or regionale spokesperson, you help amplify the campaign, mobilise circular action, grow awareness, and invite others to take part. In 2025, Circular Monday reached more than 100 million people in 58 countries, and every local action helps grow that impact.
Help make circular choices more visible
- Your role can take many forms. Start with what is realistic for your time, energy, network, and knowledge. Build steadily over the next three to five years in a way that is meaningful and sustainable for you.
As a Circular Monday spokesperson, you use reasonable effort to help the movement grow.
This can include:
Grow the local network by recruiting and supporting Circular Monday Buddies, influencers and partners.
Activate your community by encouraging participation in Circular Monday campaigns, events and initiatives.
Spread the word through your networks, social media, PR, events, talks and relevant media.
Build visibility by connecting with journalists, influencers and other voices in your country or region.
Stay connected globally with the international spokesperson community through meetings and ongoing communication.
Represent Circular Monday in a positive, respectful way and in line with our Code of Conduct.
What we ask of you